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Bethany Gardner
Bethany Gardner

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Apr 7

5 Methods to Earn Client Trust on Design Thinking Projects

Recently I was engaged on a design thinking project when one of my project sponsors expressed doubt that all the work we’d done to date would ever result in success. “They’re just too entrenched in their way of thinking,” she told me. “You’ll never get them to change their minds”. …

Design Thinking

4 min read

5 Methods to Earn Client Trust on Design Thinking Projects
5 Methods to Earn Client Trust on Design Thinking Projects

Jan 31

When It Comes to Design Thinking, Don’t Overthink It- Just Jump In

Whether you’re new to design thinking or have been practicing for years, you’ll inevitably encounter a project where you’re not sure how to start. Maybe the problem isn’t clearly defined (this is it 90% of the time), or you’re unfamiliar with the subject matter. Regardless of what it is, you…

Design Thinking

2 min read

When It Comes to Design Thinking, Don’t Overthink It- Just Jump In
When It Comes to Design Thinking, Don’t Overthink It- Just Jump In

Jan 14

It’s Okay to Panic: Design Thinking in the Real World

If you’re a design thinking practitioner, and you’ve been at it more than 6 months or so, you will inevitably encounter a moment in which you start to panic. You’re guiding a workshop, and the participants start to fight with one another and tear holes in each other’s ideas, despite…

Design Thinking

3 min read

It’s Okay to Panic: Design Thinking in the Real World
It’s Okay to Panic: Design Thinking in the Real World
Bethany Gardner

Bethany Gardner

Bethany has seen firsthand how design thinking/ human centered design can transform people and organizations. Currently practicing in Northern Virginia.

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